Digital Marketing Executive — Grow Stock Charcha's Reach Across India
Visit stockcharcha.in and explore our calculators, Knowledge Hub and blog. Based on what you see:
- Pick one calculator or article you think has strong viral or paid-promotion potential, and say which platform you'd use to promote it and why.
- Suggest one specific marketing improvement — a campaign idea, a social content angle, an underused channel, or an audience segment you'd target first.
Share your answers in your application. Candidates who send specific, site-based ideas will be shortlisted first.
Key Responsibilities
- Plan and execute multi-channel digital marketing strategy for stockcharcha.in: paid ads, organic social, email, and referral traffic
- Manage Google Ads and Meta Ads campaigns — keyword targeting, ad copy, budget pacing, A/B tests, and monthly performance reports
- Grow Stock Charcha's social channels (Instagram, YouTube, X, Reddit, Pinterest, Medium) with content that drives traffic back to the calculators and blog
- Build and manage an email newsletter — writing copy, segmenting the audience, and improving open and click-through rates
- Track performance across all channels in GA4 and report weekly on traffic, conversions, CPL, and ROI
- Coordinate with the Content Writer and SEO Executive on campaign briefs, landing pages, and seasonal finance content calendars
- Identify partnership and collaboration opportunities with finance influencers, YouTube channels, and investing communities
Requirements
- 1+ year of digital marketing experience (freshers with a strong portfolio or proven social media growth can apply)
- Hands-on experience with Google Ads, Meta Ads Manager, or both
- Working knowledge of GA4 and an ability to read performance data and act on it
- Familiarity with email marketing tools (Mailchimp, Brevo, or similar)
- Interest in personal finance and investing; understanding of YMYL content guidelines is a plus
Benefits
About Stock Charcha
Stock Charcha was built on one belief: the maths of investing shouldn't feel like a locked room only experts can enter. What started as a handful of free tools has grown into a home for India's retail investors — 20+ live calculators across 15 categories, from SIP and brokerage to Capital Gains Tax, STT and even government pay-scale tools, with 300+ more already mapped out on the roadmap.
Our Knowledge Hub and Blog exist to turn dense financial jargon into guidance a first-time investor can actually act on. We're a small, founder-led team building in the open — and the tools are only as powerful as the audience that finds them. This Digital Marketing Executive role is where you bridge that gap.
Why This Digital Marketing Role Is a Launchpad
Most digital marketing roles slot you into one channel and hand you a playbook. This one gives you the full picture — paid, organic, email, and social — with direct access to the founder and real budget to experiment. You'll see your campaigns go live within days, watch your metrics move in real time, and build a portfolio of measurable results you can talk about in any future interview.
What Growth Looks Like Here
- You'll learn to market YMYL (Your Money or Your Life) content — one of the most regulated and competitive categories online, and a credential that follows you everywhere in finance marketing.
- You'll own channels end-to-end: strategy, execution, reporting, iteration. No waiting for sign-offs or sitting in hand-off queues.
- You'll build a portfolio of live campaigns, audience-growth numbers, and ROAS data — the kind of proof that gets you hired anywhere next.
If you want a role that teaches you to think like a growth marketer, not just run ads — explore the site, bring us your sharpest idea, and let's grow Stock Charcha's next chapter together. Curious about other openings? Check our Careers hub.
FAQs About the Digital Marketing Executive Role
Do I need a finance background to apply for this Digital Marketing role?
No. We're looking for strong marketing fundamentals first. A genuine interest in investing helps, but we'll guide you on YMYL accuracy standards and the financial context once you're on board.
Is this role fully remote, and what are the working hours?
Yes, it's 100% remote with a flexible schedule. We care about campaign performance and output, not clock-in times — though some overlap with IST working hours helps for coordination with the founder.
What platforms and tools will I work with?
Google Ads and Meta Ads Manager for paid campaigns, GA4 and Search Console for analytics, and social platforms including Instagram, YouTube, X, Reddit, Pinterest and Medium. Email marketing tools like Mailchimp or Brevo for newsletters.
Can freshers apply for this Digital Marketing Executive position?
Absolutely. We welcome freshers who bring a strong portfolio, proven social media growth, or sharp, site-specific marketing ideas in their application — practical thinking and measurable results matter more than years on paper.
How and when will I hear back after applying?
Shortlisted candidates are contacted directly, typically within 2–3 weeks. Given the volume of applications, please see the note below on how to read a non-response.
A quick, honest note: We read every application personally, but given the volume we receive, we're only able to respond to candidates who are shortlisted for the next round. If you haven't heard from us within 2–3 weeks of applying, please take it as an indication that we've moved forward with other candidates for this opening — not a reflection of your ability. We genuinely appreciate the time you took to explore stockcharcha.in and share your ideas, and we'd encourage you to check our Careers page for future openings.
Work Location: Remote
Takes less than 2 minutes to apply